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Evolve case study
Marketing campaign

The long story short

MacRebur needed to create a marketing campaign that would launch their product into the public consciousness with a memorable brand that adapts across multiple channels. The aim was to gain crowd funded investment.

We collaborated with MacRebur to create a national campaign, including animated billboards, posters, online advertising and videos. The campaign produced communications in 86 locations across London, with footfall of over 2.4 million people. The concept helped MacRebur achieve over 150% of their required investment in just 14 days.

Since then, we became MacRebur’s retained marketing and design supplier.

MacRebur

The Brief

Back in 2016 the plastic waste problem was only just becoming mainstream news. MacRebur needed to find a way not only to educate people about the impact of single use plastic, but also persuade them that the MacRebur product would be as good, if not better than current road surfaces. The task at hand was to create a campaign that would quickly launch their product into the public consciousness, crowd fund for them and create a memorable brand that could be easily adapted across multiple channels.

Advertising - Web development - Animation - Video

The Solution

We collaborated with MacRebur to create a national marketing campaign, website and digital tools that reflected their innovative approach and clearly outlined the services and sectors that they work within.

The advertising campaign featured bespoke 3D graphics to illustrate the use of plastics within road manufacturing and effective copy to communicate the company mission and values, helping the client build a strong brand identity.

The campaign schedule included:

  • Animated billboards
  • Posters
  • Online advertising
  • Video

The Outcome

The campaign was a huge success and the concept helped MacRebur achieve over 150% of their required investment in just 14 days. We produced communications in 86 locations across London with footfall of over 2.4 million people over 14 days.

Since then, we've become MacRebur’s retained marketing and design supplier, developing assets to support their journey, including the website, interactive calculator, event collateral, brochures and literature, videos and animation, livery for their fleet of vehicles, and marketing collateral for their international franchises.

Clay10's marketing strategy and approach helped us exceed all investment expectations for the Seedrs campaign. Clay10 helped us gain almost twice the expected investment in a quarter of the time. It launched our company onto a new stage and this success reinforced our partnership, continuing to work with Clay10 as MacRebur developed has grew.

Toby McCartney
CEO