NET approached Clay10 to develop a set of interactive videos to help electrical apprentices with common areas of failure during assessments.
We worked with NET to film five explainer videos supported by onscreen graphics. The interactive activities were built in Unity and allowed the user to practice five electrical tests and answer questions to reinforce the learning experience.
The Inspection and Testing app launched in 2021 and was very successful, with over 2,000 downloads in the first month and winning the 'Innovative Website or App of the Year' category in the Electrical Industry Awards 2021.
NET
The Brief
National Electrotechnical Training (NET) have worked with Clay10 for a number of years to develop innovative and exciting ways to engage young people in the electrical industry and provide training assets to support the learning experience of apprentices.
NET approached Clay10 with the idea to develop a set of interactive videos to help candidates with some of the most common areas of failure during assessments.
The videos would first describe how to undertake the work, the common mistakes and then an interactive element would allow the apprentice to practise the procedure.
The app had to be mobile first, since that is how most candidates would access the video, so they can use the app to revise when sitting at home or travelling on the bus!
The Solution
We worked with NET, and electrical industry online guru Sparky Ninja, to film five explainer videos, and even created an animated Sparky Ninja character to narrate the action and give advice.
This was supported by onscreen graphics. The interactive activities which followed each video were built in Unity and allowed the user to practice five electrical tests and answer questions to reinforce the learning experience.
The Outcome
The Inspection and Testing app launched in 2021 with the supporting promotional video and was very successful, with over 2,000 downloads in the first month and winning the 'Innovative Website or App of the Year' category in the Electrical Industry Awards 2021 and the Professional Electrician ‘Top Product’ of the year awards.
I am always impressed with Clay10’s innovative approach. They regularly present new ideas or give suggestions that enhance our original plans for a project.
I would say they are the most well-rounded agency I have worked with in terms of their varied skill set across the team and what they bring to the table.
Inspection & Testing is a great example of that where they provided deign, animation, videography and development skills to produce this app.
Kate Wilson,
Project Manager PR and Comms,
NET